About

Unlocking the Food Value Chain: Australian food industry transformation for AAustralian Research Council Logossociation of South-East Asian Nations (ASEAN) markets is an Australian Research Council (ARC) supported initiative delivering inter-disciplinary research to unlock a significant market opportunity for exporting premium Australian products.

Through the Food Hub programs, Mondelēz International and the University of Melbourne will gain insights to unlock Asian consumer behaviour and market levers, and inform innovation in ingredient use, consumer experience and product design and packaging. This will advance the positioning of Australia as a premium brand and lead to a sustained competitive advantage. Further the project will assist the creation of more productive supply chains.image of mondelez on white background

Mondelēz International and the University of Melbourne have committed to share research outcomes with SME’s and the wider sector through an open innovation model in a transformational project with national benefits.

Project Aim

This collaborative Food Research Hub will apply leading-edge R&D with novel market insights and manufacturing innovation to grow Australian exports into key ASEAN markets.

Food Value Chain Project Leaders