Market Analytics

Accessing and analysing intellectual property assets of Asia Pacific to deepen understanding of Asian premium market trends and opportunities

  • Prof Beth Webster

    Director, Centre for Transformative Innovation

    Swinburne University of Technology Australia

  • Asoc. Prof Alfons Palangkaraya

    Deputy Director, Centre for Transformative Innovation

    Swinburne University of Technology Australia

  • Dr. T'Mir Julius

    Data Scientist, Centre for Transformative Innovation

    Swinburne University of Technology Australia

The University of Melbourne, Swinburne University of Technology and Mondel─ôz International have collaborated to develop a novel IP (intellectual property) searching technique that focuses on consumer identified attributes of premium food products. Leveraging patent data from the Association of South East Asia Nations (ASEAN), patent data is analysed to deepen the understanding of the premium food innovation landscapes for China, Malaysia, Indonesia, the Philippines, Korea, Japan and India.

What’s in it for business?

Patenting activity represents a significant investment of resource by the patent applicant and analysis of patenting activity provides a window into innovation investments by company / country/ category etc. Patent activity information can be a valuable market intelligence resource for manufacturers looking to enter into new markets, and can reveal innovation trends for the market, potential competitors or partners and new technology opportunities.

A case study demonstrating the use of IP assets for market intelligence focusing on dairy innovation in China can be accessed via the Publications page.

If you would like to know more about the Hubs' Market Analytics capabilities please contact us at food-value-chain@unimelb.edu.au.

Dairy Innovation in China

infographic displaying innovation trends for chinese dairy products

image of CTI brand Swinburne University