Unlocking the Food Value Chain: Australian food industry transformation for Association of South-East Asian Nations (ASEAN) markets is an Australian Research Council (ARC) supported initiative delivering inter-disciplinary research to unlock a significant market opportunity for exporting premium Australian products.
Through the Food Hub programs, Mondelēz International and the University of Melbourne will gain insights to unlock Asian consumer behaviour and market levers, and inform innovation in ingredient use, consumer experience and product design and packaging. This will advance the positioning of Australia as a premium brand and lead to a sustained competitive advantage. Further the project will assist the creation of more productive supply chains.
Mondelēz International and the University of Melbourne have committed to share research outcomes with SME’s and the wider sector through an open innovation model in a transformational project with national benefits.
This collaborative Food Research Hub will apply leading-edge R&D with novel market insights and manufacturing innovation to grow Australian exports into key ASEAN markets.
Food Value Chain Project Leaders
- Frank Dunshea
Professor, The Faculty of Veterinary and Agricultural Sciences
Director – ARC ITRP ‘Food Value Chain’ Hub
Associate Dean – Research
University of Melbourne
- Hollis Ashman
Best Practices Innovation Manager
Business development through understanding
of the consumer experience of brand and product.
- Consumer Insights
Developing deep insights into the Asian consumer for application to the Australian export opportunity
- Market Analytics
Accessing and analysing intellectual property assets of Asia Pacific to deepen understanding of Asian premium market trends and opportunities
- Sensory Analysis
Understanding the Asian export market - measuring consumer engagement and brand / product positioning with Asian consumers
- Supply Chain Management
Modelling your supply chain decisions to optimise your supply chain design and maximise your export returns
- Packaging Innovation
Food security through innovative packaging
- Encapsulation / Emulsion
Premium product engineering through technology